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A Debate Between Survey Length and Data Quality
By Zontziry Johnson The setup Here’s the scenario for you: a new panel has been identified that has high-quality, pre-qualified respondents for a survey you have fielded a few times in the past...
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Goodbye Big Data, Hello Thick Data
By Stephen Cribbett I hate to start this article talking about Big Data because it’s been well-covered, some might even say exhausted, but in doing so you’ll get a better sense of where I’m going....
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Facebook: Your New Marketing Research Consultant?
By Doug Pruden and Terry Vavra, As more and more organizations are ‘following’ their brands in Facebook posts to gain insights about their products and customers, the social media giant has...
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The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek
Editor’s Note: The latest wave of the GRIT Report is in the hands of the designers now and will be published in just a few weeks! However, I’m a big fan of releasing sneak peeks of some of the...
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The 10 Things Researchers Should Be Thankful for this Holiday
By Adam Rossow When we’re drowning in data or working on the eighth version of a guide it can be hard to remember how lucky we are to be in the insights field. But now it’s that time of year – time...
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Robert P. Moran’s Taxonomy of Insights
By Jeffrey Henning My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran (@robertpmoran) of...
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‘Tis the Season: What’s Your Holiday Gift Strategy?
By Jonathan Price This season means many things when you are a business owner. Year-end reporting and ROI delivery from all your teams, strategic planning for the upcoming New Year, budgets,...
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Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI
By Gregg Archibald Welcome to the second installment of a new series that focuses on companies that won the IIeX Competition. Over the next several months, we will be interviewing these companies to...
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The Sad State Of Mobile-First MR: A GRIT Sneak Peek
Also new to this wave of GRIT was a series of questions about how GRIT respondents are adapting to mobile. This is an excerpt from the rough draft (the charts will be much prettier in the report!)...
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Why Surveys Cannot Be Trusted
Editor’s Note: Today we have the capability to capture behavioral data via experiments as well as observed/monitored at a scale and cost efficiency unimaginable just a few years ago. The...
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The Crucial Step that Startups Miss
By Tamara Irminger Underwood Startups, from Ohio to Silicon Valley, have to be dialed in to get funding. Their execution strategy, understanding of the marketplace, and, of course, their pitch,...
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100-day Growth Challenge: Can You Take It?
By Andrew Cannon, GRBN I believe we have a fantastic window of opportunity to grow; as a sector, as companies and as individuals. But to do so, we need to take decisive action. I would like to...
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Hiring: The ‘Utility Player’ as a Key Employee
By Rob Clark: The current state of the market research business is both exhilarating and terrifying. Increasing pressure from clients to provide more insight and integrate more data from various...
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GRIT Report for Q3 – Q4 2015 Is Here: Download It Now!
Welcome to the newest edition of the GreenBook Research Industry Trends Report, the leading and most comprehensive survey of the market research industry. This report uses data collected in Q3-Q4 of...
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Market Research: It’s Time To Put Up Or Shut Up
By JD Deitch (@JDDeitch) The entire research industry just took a thunderous body blow. This article in the New York Times explains the issue with minimal jargon and an implication that’s clear as...
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Are You Alienating Your Customers With Spam Surveys?
By Ray Poynter The proliferation of unwanted surveys is an urgent issue for the market research industry. Over the years, unwanted surveys (including unsolicited telephone calls, emails and popups)...
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Are Surveys Really In Decline?
By Adriana Rocha The discussions around the decline of surveys and their data validity are hot in the market research industry. However, if surveys are in decline for a bunch of market researchers,...
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Planning for Transformation
By Jeff Resnick The latest edition of the GRIT Report speaks volumes to the need for our industry to actively engage in transformation. The days of complacency driven by stable revenues and happy...
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Microsoft’s Pulse Ushers In The Research Tech Integration Era
Back in July Microsoft made big news with the introduction of Bing Pulse, their entry into the insights space. At the time, we said: Considering Microsoft has 1.5 billion users, their decision to...
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Six Market Research Trends For 2016
By Kirk Hendrickson 1) Marketing spending will continue to move mobile. As ad spending continues to target Millennial and Centennial consumers, the focus will be on mobile and video – where these...
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